YOOX is one of the original innovators of online shopping. We wanted to build a system that could both serve business and engage our audience. Something that had to marry the brand with the products. It had to be variable yet systematic and consistent. A stream that could unify every touchpoint and let the brand be always recognizable. It had to be visually engaging, adapt to any format and hold up to interpretation by stakeholders around the globe.
The tag-line is born from the strong legacy of the brand. It aims to drive YOOX communication to the future.
The staple of brand design starts from the logo and evolves out of the box.
Logo
Horizontal
Vertical
The sound of YOOX voice is a mix of style.
#000000 is the YOOX black. And it’s not alone.
White
Black
Grey
Yellow
The soul of YOOX style: a mix of colors, iconography and typography.
It’s not a set of emotions. It’s a new proprietary communication tool to share info in an entertaining way.
Always delighting eyes and hearts with videos, photos, images, gifts and more.
The only way to match fashion, art and design with life.
40% Experience
40% Digital Shopping Experience
10% Faces
10% Textures
Just one principle: start from the white and go on simply.
Netiquette
App Download
When you find the words you need to know how to use them.
